LAS VEGAS — Qualcomm is carving out a new role in the auto supply chain as its business grows, simultaneously acting as a supplier and a partner with its automaker customers.
“There is a very clear supply relationship that you have to embrace, but that partnership piece has become very important,” said Nakul Duggal, Qualcomm’s automotive chief, toldAutomotive Newsat CES.Read full article.
There is follow-up article that detailing how Qualcomm is allowing OEMs time to development their software capabilities. Read full article.
Johann Peter Murmann is Chair and Professor of Strategic Management at the University of St. Gallen. He received a BA in Philosophy with Honors from the University of California at Berkeley and a Master’s and PhD degree with distinction in Management and Organizations (1998) from Columbia University. Professor Murmann mainly focuses his award-winning research activities on systematic examination of the ways companies gain or lose competitive advantage over long periods of time. He now researchers with his team who companies can improve their forecasts.