The Battle for Control of the Dashboard

Posted by JP Murmann | Dec 7, 2022 | Connected, Software | 0 |

By Benjamin Hunting

Who controls the ones and zeros that power the software-defined car? Screens are becoming the defining element in automotive interiors. They are the focal point of the software-defined vehicle, and infotainment is the automotive arena’s most hotly contested frontier. There’s a battle between automakers and software operating-system suppliers for control of the dashboard. As standardization increasingly becomes the order of the day, how can a car company preserve and polish its brand? Read full article.

About The Author

JP Murmann

Johann Peter Murmann is Chair and Professor of Strategic Management at the University of St. Gallen. He received a BA in Philosophy with Honors from the University of California at Berkeley and a Master’s and PhD degree with distinction in Management and Organizations (1998) from Columbia University. Professor Murmann mainly focuses his award-winning research activities on systematic examination of the ways companies gain or lose competitive advantage over long periods of time. He now researchers with his team who companies can improve their forecasts.