By Benjamin Hunting

Who controls the ones and zeros that power the software-defined car? Screens are becoming the defining element in automotive interiors. They are the focal point of the software-defined vehicle, and infotainment is the automotive arena’s most hotly contested frontier. There’s a battle between automakers and software operating-system suppliers for control of the dashboard. As standardization increasingly becomes the order of the day, how can a car company preserve and polish its brand? Read full article.