Electric Vehicles Could Match Gasoline Cars on Price This Year

Posted by JP Murmann | Feb 13, 2023 | Business Models, Cost Changes | 0 |

The NY Times reports: “The battery-powered version of G.M.’s Equinox crossover, for example, will start around $30,000 when it arrives this fall, the carmaker has said. That is $3,400 more than the least expensive gasoline-fueled Equinox. But factoring in government incentives, the electric Equinox should be cheaper. Like all electric vehicles, the car will need less maintenance, and the electricity to power it will cost less than the gasoline used by its combustion engine equivalent.” Read full article.

About The Author

JP Murmann

Johann Peter Murmann is Chair and Professor of Strategic Management at the University of St. Gallen. He received a BA in Philosophy with Honors from the University of California at Berkeley and a Master’s and PhD degree with distinction in Management and Organizations (1998) from Columbia University. Professor Murmann mainly focuses his award-winning research activities on systematic examination of the ways companies gain or lose competitive advantage over long periods of time. He now researchers with his team who companies can improve their forecasts.